MEDIA PLANNING & BUYING: IN FOCUS
Published: December 19, 2007
 
Introduction

In 2007, what worked? What didn't? What was hot and what was definitely not?

We queried a wide variety of industry experts to postulate on the most memorable campaigns, tools, strategies and best technologies of 2007, along with some strategies that are better left gathering digital dust.

Our experts include:

Adam Broitman, director, emerging and creative strategy, Morpheus Media

Sean Cheyney, VP, marketing and business development, Accuquote

Chad Currie, VP/group creative director, T3

Tom Deierlein, COO, Dynamic Logic

Chas Edwards, publisher/chief revenue officer, Federated Media

Corey Kronengold, senior director, marketing and communications, Tremor Media

Andreas Roell, CEO/president, Geary Interactive

Doug Schumacher, president/creative director, Basement, Inc.

Glen Sheehan, VP/group creative director, T3

Barry Stamos, senior director-strategy, Responsys

Check out what they have to say!

Author notes: Neal Leavitt is president of Fallbrook, CA-based Leavitt Communications. Read full bio.

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