Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic, separate the real from the imaginary and demystify emerging trends.

When it comes to emerging media, there's a thin line between hype and reality. Widgets, gadgets, social networks and virtual worlds are at the center of nearly every conversation, but rarely does anyone ask the tough question: "where is the money?" Does a virtual world marketing campaign mean the same to a CPG brand as it does to an automotive brand? Should all brands be looking into widgets? What is the ROI on these largely mystical technologies that everyone is talking about? What are the advantages of testing early and the disadvantages of waiting for case studies and real data? Or is it all just hype?

---

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Moderator: Brad Berens, Panel: Adam Broitman, Garrick Schmitt, Greg Verdino

Format: 00:43:34, 49.8 MB, MP3