Join AdWeek's Digital Editor Brian Morrissey and the leaders of today's leading agencies as they examine the changing agency structures and the pros and cons of agencies of all sizes.

What is the Agency of the Present?
The changing digital media landscape is leading ad agencies to reassess how best to serve their clients and stay nimble. In the digital world, media and creative are more closely entwined as some brands consolidate their assignments under the same agency roof. Others still prefer specialists to one-stop shops. The importance of data in finding the right customer has never been more important and agencies are held more accountable for their work than ever before. The distinction between "above the line" and "below the line" is being erased.

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Speaker(s): Moderator: Brian Morrissey, Panel: Tom Hespos, Mike Parker, Steve Wax

Format: 00:42:32, 48.6MB, MP3