I know I'm asking for too much here. I know, I know, agencies within a holding company are in direct competition with each other and are reticent to share intelligence across borders. But what's the point of a holding company if it leaves its parts no better off than a boutique agency across the street?

Not to spoil any surprises, but each agency is working on its own proprietary Excel spreadsheets of all the different video-sharing websites, their traffic, audience and ad opportunities. And each and every one of those spreadsheets is incomplete. It seems like a massive multiplication of work to have everyone working on their own. If you're lucky, one of the tech news publications will finally release a comprehensive data set (TechCrunch attempted one in October) but even that won't clear everything up (see point No. 1), which brings me to my next point.