There are several viable and valuable avenues for advanced behavioral targeting to be integrated into our converging media world.

First, advertisers will have more opportunities to improve their targeting techniques and, by extension, increase their campaign success. In addition, a completely new set of technological advancements will be subsequently rolled out to accommodate the platform changes and developments.

The ultimate goal will be an increased knowledge of behavioral clusters to enhance the overall effectiveness of advertising. With users' growing annoyance of frivolous ads and inconsequential marketing techniques, behavioral targeting needs to be viewed as the best available option to achieve ad relevancy, because it has the power to take users' dynamic opinions and preferences into account.

In the end, advertisers can make more cost-effective, educated marketing decisions, and users will be less annoyed and more willing to engage. It is a win-win situation for all.