Okay, so all of this seems manageable, but is this it? Is there anything else to it? I think there is. As Quality Score evolved over the past two to three years, Google always apprised us of changes. That all ended in a September 18th blog post where they announced that they "will no longer post advance notice of upcoming updates." This means you can't take anything for granted anymore. It has been since this blog post that most people have started having serious problems. What can you do about it? Here's some help.
Here's a real world example:
A search on Google yields many results. Circuit City is doing a good job with their efforts. The company has a relevant ad obviously set up with dynamic keyword insertion.
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And the ad directs to a landing page that covers all of Google's stated must-haves.
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Relevant: This page is definitely all about Digital Cameras. It covers every manufacturer with well-tagged images, and the title says "Digital Cameras at Circuit City." Notice also the great third party sources like ConsumerReports.Org. This really adds credibility to the page.
Original: The content is original because it has user and editorial reviews -- a must for any popular product website. Without user and editorial reviews it is very hard to generate fresh original content.
Transparent: This is not much of an issue for a well known e-tailer like Circuit City, but they do have their phone number in bold black text on every page, Contact Us on the bottom, lots of links to FAQs, Help etc.
Navigability: It's very easy to go in and out of top level categories, like Cameras, Phones etc. Then once inside a top level domain the site makes it very easy to navigate by price, manufacturer or primary feature set.
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