It may be time to take your site for another test spin. Oneupweb shows you how to pop the hood and examine its usability.
Editor's note: This In Focus is drawn from a Oneupweb white paper the company developed late last year.
Your website is the engine that drives brand awareness and online sales. And just like a bad engine burns more oil and gas, a poorly performing website can vaporize time and potential leads. If your website isn't working as you envisioned when you first drove it off the lot, it may be time to open the hood and examine its usability.
Oneupweb recently looked at the questions marketers need to be asking and the initiatives they need to be considering now to get the most out of their online marketing investment all year. We call it a website tune-up -- taking a systematic look at how your website is performing and developing a strategy to address its shortcomings.
Here are 15 areas of your website to consider.
Author notes: Lisa Wehr is CEO and founder of Oneupweb. Read full bio.
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