The website tune-up: areas 1-5
Style assessment
As the online persona of your company, your website should look, sound and feel like your organization. And it needs to do this while delivering your intended message in a language your audience can understand and appreciate.
You need to ask: Does the overall style and tone of my website fit my company's intended personality?
Design assessment
A visitor should be able to immediately recognize your company by the images, language and design of your website. And that image needs to be consistent with your offline branding.
You need to ask: Can visitors quickly and easily recognize my site as mine, without reading it?
Organization
A well-organized site will inform visitors about your company in a clear and consistent manner. A poorly organized site will leave visitors confused, frustrated and looking elsewhere for the answers you could have provided.
You need to ask: Do the products and services included on the site and the way they are organized meet the expectations of my target audience?
Navigation
Your navigation needs to make sense to your target audience. The harder it is for them to find what they are looking for, the more likely they are to go elsewhere.
You need to ask: Is my website navigation organized in a way that a typical visitor would find intuitive?
Interface friendliness
Interface friendliness can also be referred to as "customer friendliness." Basically, you should be providing your visitors with the information they ask for in a timely, personal manner. And you should be doing this without asking them for excessive information.
You need to ask: Would I want to interact with my site in the same way I'm asking my customers to?
