PR and community relations
Journalists and others should know who your designated press spokesperson is. They also need to know how to reach him or her during and after work hours.
You need to ask: Do I have effective and established mechanisms for interaction with the press, analysts and stakeholders?

Online corporate perception
Social media and user-generated content are on the rise. This means your company can and will be mentioned and talked about in blogs and forums. And what is being said will influence people's perception.
You need to ask: How am I monitoring my online reputation? What systems are in place to answer inaccurate, unfair and/or libelous publicity articles or mentions? 

Analytics analysis
Non-sales conversions are a great lead generation tool, but they can be more than that. For instance, these conversions can indicate potential sales trends and potential demand for new products and services.

You need to ask: Am I measuring all levels of conversions? What am I doing with this information?

Search engine position report
A search engine position report can help you figure out what's working and what isn't. Take a look at how your site is positioning on the search engines for your target keywords.

You need to ask: Which pages deliver the most natural search traffic results? Am I satisfied with my positions within them? What's working on those pages?

Overall best practices analysis
You can determine which features are needed on your site by evaluating competitive pressures, bandwidth, market high-speed penetration, suitability to the marketplace, technical expertise, design continuity and more.
You need to ask: Should various elements be added or removed from my site, including Flash, video, audio, podcasts, a blog or music?