Online focus groups
Conducting a usability checkup is a good start to getting your website back in gear. But it’s important to keep testing throughout the year. One of the best ways to tell if your website is performing properly is to conduct online focus groups. The data garnered from these tests can be used to increase the usability of your website where needed.   

Example of an online focus group
 

A/B and multivariate testing
You can test the tactical implementation of the strategies you developed through your online focus groups with A/B services. By combining these services with multivariate testing, you can determine which combination of web page variables will provide the most successful sales generation. Everything from headlines, price points, different promotions, images, copy, button size and placement to testimonials, navigation alternatives and the use of security icons can be weighed for potential effectiveness.

Find a professional mechanic
Corporate websites, like the modern car engine, are complex mechanisms. It may take more than a dipstick and tire gauge to fix a problem. By finding an experienced marketing firm that understands your business and your marketplace, you can be assured that your website will be running smoothly sooner rather than later. They know what to look for when they open the hood, and they won’t let you out of the shop until your online sales engine is humming.