Choosing a data management system that allows for easy integration of the collected data into your sales process and/or CRM system is critical for follow-up and future use.

Make sure that the captured information from the video campaign reporting, especially the basics regarding registration contact information, can be seamlessly passed into the company CRM system. This means that your sales reps can get immediate notification when a prospect has viewed a video and requests more information.

A timely follow-up call at the point of interest can lead to a dramatic increase in sales. This is what can turn your online video into a "lead machine" for your company.