iMedia: The latest realignment has been combining the AOL and Tacoda sales teams into Platform-A Marketing Solutions. What does this move add to the mix?

Viebranz: Platform-A Marketing Solutions will provide large brand customers with coordinated access to the full Platform-A product suite, including the offerings of AOL, Tacoda and Advertising.com.

Our first priority for this year is to drive more money from the largest advertisers, including some that have not traditionally spent a great deal with Platform-A. As more and more brand spending moves from traditional media to online, we simply have to be positioned to garner a significant share of that spend. By creating Platform-A Marketing Solutions, we can develop deep and enduring relationships with these top accounts -- leveraging all of the considerable assets that we can bring to bear -- and demonstrate our ability to work with our agencies and advertisers to help meet their marketing challenges.

iMedia: On a personal note, as you mentioned, before your Tacoda days, you worked for Time Warner. What's it like to be back in the empire?

Viebranz: When I left Time Warner 10 years ago it was with the intention of playing a part in building something. Doing the Tacoda thing with Dave Morgan was the most fun I've had in my business career. At the same time, as I was exiting HBO, I told my then-boss Jeff Bewkes that if I wanted to be in a big media company, Time Warner was the only place to be. I never would have imagined that things would go full circle and I would end up back in the fold. There are a lot of things within AOL and Platform-A that I am trying to turn on a dime. No small feat but after 10 years away, I think I have more patience about the stuff that doesn't matter and less about the stuff that does. All-in-all, this is a great place, and no one has the breadth and scale of the assets that we do.

iMedia: What does the year ahead look like for you and for Platform-A/AOL?

Viebranz: We're very excited about 2008. We have a powerful advertising network in place, and it will only get better as we fully integrate our recent acquisitions and expand our network internationally. I really believe that AOL is positioned best to take full advantage of the ongoing shift of display ad dollars from traditional media to online.