Active Athlete changes its name, plus other interactive industry announcements, hires, partnerships and launches.
Active Athlete has changed its name to Sportgenic, signifying the company's recent expansion of its network to include greater reach and access to a variety of sports enthusiasts and fans.
ContextWeb, a contextual advertising company and operator of the ADSDAQ ad exchange, announced that Wenda Harris Millard, president of media at Martha Stewart Living Omnimedia, has joined its board of directors.
Draftfcb announced that it has hired Mary Crosse to lead the agency's new business initiatives.
Exponential Interactive announced the appointment of Scott Dornblaser as Tribal Fusion's regional VP of sales.
Glam Media announced a partnership with Premiere.com, the online destination for movie enthusiasts owned by publisher Hachette Filipacchi Media U.S.
Gorilla Nation announced that Bill Foltz has been named CFO. Foltz is an experienced senior executive with a strong background in growing and operating companies with expertise in M&A, corporate finance, fundraising and private equity.
Imageworks Interactive SVP Emmanuelle Borde announced that Robert Speiser has been hired as VP of marketing and JD Black has been promoted to VP of client services.
Matchpoint, an online service for people to anonymously request and compare offers and proposals from businesses, announced the appointment of Matt Grosso to CTO.
Media Rights Capital announced that William H. Masterson III has joined the company as EVP of digital content partnerships.
MochiAds announced its partnership with Aeria Games, a leading gaming community of free-to-play massively multiplayer online (MMO) games.
Peanut Labs announced that it received $3.2 million in a series A financing round. The funding is led by top-tier venture capital firms Leapfrog Ventures and BV Capital.
Redken, 5th Avenue NYC has launched two new websites with the help of its agency, Digital Pulp. The new digital push includes revamping Redken.com and launching RedkenSalon.com.
Signal Patterns, a provider of social web applications, has announced two additions to its management team. Giri Iyengar joins in the new role of CTO, and David Markowitz joins in the new role of VP of marketing.
Steak Media has hired Noah Elkin, who leaves his post as VP of corporate strategy at iCrossing.
The Weather Channel Interactive (TWCI) announced that Sheila Buckley has been promoted to VP of national ad sales for TWCI.
VidShadow announced an agreement with YuMe. Under the terms of the agreement, YuMe will be responsible for the ad serving for VidShadow's syndicated network of affiliate sites, which will amount to more than 40 million online video impressions on a monthly basis.
Zeta Interactive announced the appointment of several senior management team members. The newly named executives include: CFO Bob Napor, CTO Craig Maccubbin, CMO Carla McLeod, chief creative officer Carlos Alcala and Pradeep Vegunta, president of Indian operations.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.
Michael Estrin is associate editor at iMediaConnection. Read full bio.