Find out why you should get your brand in the hands of consumers with your own mobile application.
Give mobile consumers a break, if not another reason to own a mobile phone.
Jupiter Research reports that the user experience must improve beyond today's mobile WAP sites for consumer adoption to increase substantially. The good news is that it's now within your company's power to deliver a downloadable mobile phone resident application that provides consumers with not only superior navigation but also a free utility, entertainment and social media feature that they actually want -- content and function that they can't get anywhere else. And this application is wrapped around your brand.
"Downloadable applications add value that consumers can't easily find elsewhere," explains John Hadl, a mobile consultant for Proctor & Gamble. These applications "tie to a brand benefit, tapping into why you own the phone."
A downloadable handset application places a client (user interface) on the mobile phone itself and accesses a remote server over the air when a consumer requests non-buffered content, including frequently updated video.
Here are 10 compelling reasons to launch your own mobile application:
Author notes: Steven Feldman is marketing vice president at Cielo Mobile, Inc. Read full bio.
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