Balancing sales and marketing
Your sales team has their hands out asking for the best quality leads so they can make money and grow the business at the same time. You're under the gun to bring in the leads quickly or risk a mutiny from your sales staff. Does this sound like a familiar scenario?
I always find myself straddling the line between what our sales team wants in regards to leads, and what makes sense for our business. It's a constant back and forth between marketing and sales that will likely continue until the end of time. So how can you serve both masters and succeed?
Generating leads is easy. Generating good quality leads that convert at a rate that gives you the ROI you need is another story. When you're under pressure to bring in a certain volume of leads, it's especially easy to fall into a handful of lead generating pitfalls. During my marketing career, I've fallen into many lead generating pitfalls. By simply avoiding these four traps, you'll be well on your way to lead generating success.
Author notes: Sean Cheyney is the VP of marketing and business development for AccuQuote. Read full bio.