Just because the group pages are free is not an invitation to create a multitude of nodes on the Facebook network. Like a web presence, the pages must be maintained and managed over time. Not only does each page require thoughtful and compelling content, it needs someone to watch over it, interact with the audience and post new material. Warner Bros. created a large number of pages but did not flesh out any one of them.

Each page looks desolate and dull, which is reflected in the low member counts in their group pages. It may not have cost Warner Bros. much to set up these pages, but they are paying for it now with lackluster content on this large social network.