The stars of YouTube, MetaCafe, Revver and other video-sharing sites join brand managers and agencies in an "anything-goes" discussion about the online video and CGA space.

Today, breakthrough ad creators and videographers are thriving on the internet. They are entering consumer-generated media and advertisement competitions and gaining local, regional and national recognition. They are leading the CGA revolution that is sweeping the internet and transforming the 30-second spot. If advertisers want to appeal to today’s consumer and leverage CGA strategies that are proving effective for major brands, they should tap into the hearts and minds of this valuable new resource. On this panel, the stars of YouTube, MetaCafe, Revver and other video-sharing sites whose videos receive some of the highest viewing rates in online video are joined by brand managers and agencies to share their views and opinions on CGA effectiveness and impact in comparison to traditional advertising. Neil Perry of XLNTads.com leads this “anything-goes” discussion about the online video and CGA space.

Learn:

• Strategies for brands who are interested in entering the CGA space in the safest, most effective approach.
• The motives and driving factors of consumers who enter CGA campaigns.
• How to tap into the creator community and create an engaging CGA campaign that will generate the highest quality, brand-appropriate submissions.
• How to successfully include brand placement in CGA efforts while still giving consumer creative freedom.

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Speaker(s): Neil Perry, Cynthia Levin, Tim Murphy, Kevin Nalty

Format: 00:47:10, 53.9MB, MP3