In Focus

Increasing popularity

The marketing process is really just a numbers and efficiency game -- the more people in your target market that are open to hearing your brand message, the better. And the more effective you are at delivering your brand message to those folks, the higher your conversion rate. Online games and simulations have been booming in popularity because they deliver increased reach and effectiveness for brand messages.


Mary Beth Schoening is CEO, Women's New Media.

According to PQ Media, advergaming and webisodes are the fastest growing branded entertainment segments, climbing at a 51.7 percent CAGR from 2002 to 2007.

Online games and simulations are great at educating prospects in both the consumer and B2B marketplaces across a broad range of industries -- financial, health, lifestyle, technology, sports, retail, automotive and more.

Check out these reasons why you and your brand should start playing the game.

Author notes: Mathew Georghiou is CEO, MediaSpark and GoVenture.net. Read full bio.

Mary Beth Schoening is CEO, Women's New Media. Read full bio.

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Comments

Aleksander Farias
Aleksander Farias March 19, 2008 at 7:24 PM

Among those reasons you pointed out, which ones of them do not apply to MOBILE advergaming?

What developers would have to do to atract a share of the marketing budget? Try to use the logic of web or take advantage of the mobile?

LaSandra Brill
LaSandra Brill March 18, 2008 at 9:47 PM

I agree. Cisco has had success with the development of it's EDGE QUEST game - http://tools.cisco.com/GCT/PCTPST/game_public/CiscoGameMCP.jsp - not only from a educating and brand perspective but the game also got picked up in the blogosphere giving us a greater web presence.

Krijn Haasnoot
Krijn Haasnoot March 17, 2008 at 8:53 AM

Very interesting, what are the best examples where these reasons are actually proven to be true?