The bottom line is we just want to have fun
According to the National Institute on Media and the Family, 35 percent of Americans rated video and computer games as "the most fun entertainment activity." (TV was a distant second, at only 18 percent.) People are intrigued and open to trying something they think will be entertaining. This not only leaves them more open to hearing your brand message, but they may be more receptive to taking action as well.

The beauty of an online game is that it can be designed to reward specific behaviors that move your prospects along a qualification or buying spectrum.

Online games can be viral and ubiquitous
Online games are very portable and can be emailed in marketing campaigns, hosted on your website, syndicated to other high traffic websites and distributed out to mobile phones.

Traditional point of purchase materials can direct prospects to games on your website. From a viral marketing standpoint, game users can "rip" the games and put your branded games on their blogs, websites, MySpace and Facebook pages or send them to a friend via email.