Reasons 9-10
Provide your prospect with an active (not passive) experience
People know that when they approach an online game they will be required to participate in an interactive experience. If your prospects are active participants with your brand, their experience is more likely to be what might be described as a "deep tissue experience," whereas a passive experience is only "skin deep" and doesn't sink in as far. Experiential learning trumps passive experience, no matter how you look at it.
Multiplayer games can be the glue to build community around your brand
Simulations, serious games and massively multiplayer online worlds are revolutionizing communications, learning and collaboration for people of all ages and cultures. Virtual worlds and multiplayer games add a level of socialization onto an already fun experience. We have seen a steep parallel trajectory in the social media world and the gaming world, but now we are seeing the points of intersection between the two.
Imagine that part of your training as a brand new account rep at a regional bank is to learn how to start and run a business using a business-simulation game. You will have to make decisions such as how to price your products, how much inventory to order, how many employees to hire, how much capital you need. You can see firsthand the impact of your decisions and understand the interrelationships in a way that would be too abstract otherwise. Multiplayer gaming allows multiple participants to interact together to conduct real business in virtual worlds and connect with a larger community.
