Reason 11
Synchronize your brand vision across all touchpoints
Communicating your brand vision across multiple divisions, geographies, languages, job functions, industries, target markets and partner communities can be costly, time consuming and incredibly challenging. The Holy Grail is to have all the people touching your brand be synchronized on your brand vision and be consistent in the representation of it to others.
When the portability of online games is combined with a fun and entertaining activity, its reach can span far and wide -- to every brand community and every brand touchpoint with the control of a consistent brand message. Experiencing the business brings a greater depth of understanding so that the people representing your brand are more authentic and can give specific examples and greater detail. You maximize every conversation about your brand at every touchpoint.
