The Tom Deierlein Foundation

Much of the interactive marketing industry rallied behind Dynamic Logic's COO Tom Deierlein after he was seriously wounded by a sniper round in Iraq during active duty for the U.S. Army's Reader Reserve. After rehabilitation, Deierlein launched the Tom Deierlein Foundation to help Iraqi children with basic life needs -- such as clothing, school supplies and vitamins -- and welcomed support from industry and non-industry donations alike.

As Deierlein continues his important work on behalf of Iraqi children, iMedia thought this would be a great opportunity to unite some of the biggest and brightest players in our space and raise awareness of the TD Foundation, while allowing interactive marketers to showcase their companies' abilities.

The campaign ran for one month -- Dec. 10, 2007 through Jan. 10. ICON International developed a media plan, while Basement Inc. donated the creative. DoubleClick took care of ad serving, while Collective Media and 24/7 Real Media were the campaign's ad networks.

Author notes: Nanette Marcus is the cover stories editor for iMedia Connection. Read full bio.