DoubleClick's contribution: ad serving
 
Lynn Tornabene, VP of marketing, explains:

DoubleClick is proud to support philanthropic initiatives, especially in the communities where we live and work. This was an opportunity to really leverage our resources and support an industry leader's worthwhile organization, particularly because it works to improve the lives of children.

DoubleClick Senior Account Manager Laura Essey helped recruit the DoubleClick team, which included Technical Account Managers Jerry Karwowski, Filippa Leedham and Jesse Markham. Over the course of the campaign, team members sat in on weekly calls with the Foundation to plan, execute and support the campaign, providing the service and guidance we typically offer to our clients. The TAMs taught Foundation members how to manage the campaign using DoubleClick's DART® for Advertisers, our comprehensive ad management and serving solution, with Spotlight tags. Our services team was able to help determine which sites and creatives were driving the best results for the Foundation. In addition, our legal team assisted in drafting a contract that waived all fees for network creation, usage and trafficking.

In the past, we have supported other industry and philanthropic organizations, including New York Cares and The Ad Council. We appreciated the opportunity be a part of this initiative.