If you want to help spread awareness about the TD Foundation, consider downloading the creative below and posting on your sites and ad networks.
Be sure to let us know via the comments below if you do!
Tom Deierlein on the campaign:
First and foremost, I would like to thank iMedia, who throughout my deployment, injury and the start of the Foundation played a critical role in supporting me and sharing my story, which helped in raising more than $80,000 in donations over the past year.
I would also like to thank Brad Berens, who came up with this idea 10 months ago and stuck with it to make it a reality by recruiting the participating companies.
While the donations were not overwhelming, the fact that we were able to get more than 10 million impressions and a ton of site visits over a one-month period was fabulous. I realize now that I need to improve the look and feel of the website and that this is just the beginning. Just as I preach to my clients, it starts with awareness and works its way down the purchase funnel. Overall, the program did a great deal in raising the profile of the TD Foundation, and for that I am eternally grateful to the companies -- and to the individual people who took the time out of their busy schedules to help the needy children of Iraq.
I will always remember your efforts and selflessness.