With markets and trends moving faster every day, speed is of the essence for interactive marketers. All the strategic insight, customer data and creative brilliance in the world can't help you if your marketing organization is hobbled by reliance on snail's-pace IT processes. If you can't generate and deploy the targeted content you need, when you need it, and apply it consistently across all of your marketing channels, all your best intentions for behavioral targeting won't save your customers from the mediocrity of a confusing, overwhelming and one-size-fits-all experience.

To get fresh, targeted content ready for each audience segment in your BT program, your marketing team needs tools to put it in direct control of every part of the content creation and deployment process. It's not enough to plan ahead. To keep your offers timely, you've got to be able to act on new trends and insights as they emerge, and make changes to your web properties quickly, without having to negotiate tight deadlines with already overburdened IT people.