Splitting hairs, the good way

Ad networks offer marketers an opportunity to reach specific kinds of audiences with specific kinds of ads in specific kinds of places. As ad networks continue to evolve, consolidate and shift strategies, it's important to take a step back and review some of your available options.

A growing trend in this area of media planning is the emergence of the vertical ad network, designed to split marketers' targeting hairs to the nth degree. In fact, two of the vertical ad networks featured in this piece literally launched within the past few weeks.

Take a look at how much you can narrow your ad network reach with this informative at-a-glance guide. If your company would like to be considered for future crib sheets, please contact me.   

Author notes: Nanette Marcus is the cover stories editor for iMedia Connection.