Website: http://www.gofishcorp.com/
Target audience: Kids, tweens, teens and co-viewing parents
Name of targeting product: targeting through the ad server
What types of properties do you work with? High-quality youth entertainment publishers offering immersive experiences for brand marketers. We have a heavy concentration of online gaming publishers and virtual worlds.
What types of targeting can you do? Contextual, geo, time of day and demo based on registration data
What types of special advertising products or campaigns can you produce for advertisers? We work closely with marketers and publishers within our network to develop customized solutions to meet specific marketing objectives. This may include experiences around virtual world integration, advergames and custom sponsorships.
What types of ad units do you sell? IAB standard, rich media, roadblocks, cross-network front page takeovers, video units, interstitials
What benefits can you deliver the properties you work with? Increased monetization through standard media and immersive experiences, experience and expertise in online media, operational efficiency, technology solutions and high-quality broadband content
What types of advertisers do you work with? Blue chip advertisers focused on reaching the youth and parent demos
How do advertisers know where their ads are showing up? We are 100 percent transparent. Our ad programs are designed around specific properties and specific audiences.
How can you slice up your network? We package our network to meet specific needs of marketers. Popular segmentations include kids (ages 6-11), tweens (ages 9-14) and teens (ages 12-17). This may be further targeted by gender. In addition, we offer packages reaching moms and parents.
How does your company differ from competitors? We offer the reach of the portals, the depth of the niche sites, quality of audience and ease of buying. Our audience is comprised of "influencers" -- tastemaker kids who impact the purchase behavior of others. This differentiated audience means that the GoFish Network offers significant unduplicated reach to the audience our competitors capture on their sites. The GoFish Management Team has a proven track record of success in previous roles at Yahoo! and Warner Bros.