Good Health Advertising
Website: http://www.goodhealthadvertising.com/
Target audience: Two primary channels -- consumers seeking medical information and consumers interested in wellness and healthy living content
Name of targeting product: IAB-certified Adify
What types of properties do you work with? comScore top 50 Medical and Health sites as well as smaller, condition-specific sites
What types of targeting can you do? By site, section, medical condition, condition specific opt-in patient-lists for standalone mailings, geo, time, day, etc.
What types of special advertising products or campaigns can you produce for advertisers? Sponsored content sections utilizing client-supplied or original content, embedded PPC text advertising programs, pre-roll video, solo or standalone email programs
What types of ad units do you sell? All standard IAB units. Custom sizes are available as well.
What benefits can you deliver the properties you work with? We offer site-specific representation with category expertise in the medical and health category. We work with the top pharma and health-focused advertising agencies offering highly-targeted, condition-specific premium campaigns and attractive rates.
What types of advertisers do you work with? Leading pharmaceutical advertisers -- both Rx and OTC, CPG brands interested in reaching the health-focused consumer and all other health-related advertisers. The Good Health Advertising Network attracts a wide variety of top brands, including pharma brands like Asmanex and Lialda, CPG brands like All-Bran and Bird'sEye, ecommerce brands such as Drugstore.com and Tempur-Pedic and OTC brands including Alli and Centrum.
How do advertisers know where their ads are showing up? We offer a 100 percent placement guarantee -- both in terms of the specific sites, section and ad positions on the page.
How can you slice up your network? Good Health Advertising offers 100 percent transparency with all of our publisher partners. We always show exactly who is in our network and our advertisers, and advertising agency colleagues can cherry-pick sites to their hearts content.
How does your company differ from competitors? Good Health Advertising represents the best of the mid-sized and emerging medical- and health-focused publishers. We learn what makes our publishers' sites special and unique and bring highly targeted, relevant solutions to our clients. Our sites combined places us in the top 10 when compared to standalone health sites, so we offer site-specific targeting with large reach for those brands that want to run across all or most of our sites. Good Health Advertising has reach into virtually every medical and health condition and concern you could possibly think of -- and probably a few you couldn't!
