Website: http://www.izea.com/, http://socialspark.com/

Target audience: Advertisers who want to expand their branding and product/service campaigns into the blogosphere, as well as bloggers who want to monetize the content they are creating

Name of targeting product: SocialSpark.com

What types of properties do you work with? SocialSpark works with all advertisers and qualified bloggers (meaning we have "pre-screened" the bloggers for the advertisers to determine legitimacy).

What types of targeting can you do? Advertisers can specifically target blogs according to their traffic, ranking, reader demographics, by keywords and/or by their overall conversational topics. They can access recent posts and blog profiles to determine if that blog's audience is a good fit. Bloggers can also target specific media opportunities and approach advertisers based on relevance to their reader community.

What types of special advertising products or campaigns can you produce for advertisers? SocialSpark provides a social network for advertisers and bloggers that they both can use to vertically target audiences. Advertisers can use the system to build their own online community for free.

What types of ad units do you sell?

• Sponsored Posts - Bloggers will write a custom review or commentary about any topic and advertiser chooses. For example, a movie studio could ask a blogger to watch a movie trailer and blog about a new movie coming out.
• Blog Sponsorship - An advertiser can elect to have a full page interstitial with a persistent sponsorship bar.

What benefits can you deliver the properties you work with? SocialSpark gives advertisers the ability to find and handpick the bloggers they want to work with. By building their "street teams" that now go and evangelize their brands, advertisers have added a new and powerful dimension to their marketing and branding campaigns. SocialSpark also provides powerful tracking and analytics tools, so advertisers can track their social media spends and adjust their campaigns for maximum benefit. Bloggers also benefit because they can now monetize the content they are creating on a regular basis. They can create tags themselves so advertisers can easily find and engage them, and derive revenue from writing sponsored blog content or get advertisers to sponsor their entire blog.

What types of advertisers do you work with? SocialSpark works with any advertiser or affiliate network that wants to expand their campaign into the blogosphere.

How do advertisers know where their ads are showing up? Advertisers have complete control over which blogs can accept their media opportunities. The locations of sponsored posts and blog sponsorships are displayed to the advertiser in real time. Advertisers are encouraged to interact with the blogger (publisher) and leave feedback.

How can you slice up your network? Advertisers can create vertical networks of 1 to more than 100,000 sites based on their needs.

How does your company differ from competitors? There are no known competitors to SocialSpark. We have created the world's first advertiser-focused social network that re-invents the way online marketers identify and empower brand advocates and the way bloggers monetize their content. We know of no other product or service that does this. The closest comparison would be PayPerPost, which is also owned by IZEA.