Website(s):
http://www.jumpstartautomotive.com/
http://www.thinkdigital08.com/
http://www.jumpstartlabs.com/ (soon to launch)

• In-market automotive shoppers
• Automotive influencers and enthusiasts
• Allied/Aftermarket customers (finance, insurance, parts, etc.)

Name of targeting product: AutoPath and BehaviorPath

What types of properties do you work with:

• In-market automotive publishers
• Automotive enthusiast publishers
• More than 5,000 distribution partners (extension of in-market audience reach via behavioral targeting)

What types of targeting can you do:

• Category (SUV, Hybrid, Sedan, etc.)
• Make
• Model
• Behavioral
• Geo (Zip, DMA, etc.)
• Demo

What types of special advertising products or campaigns can you produce for advertisers:

• Custom segmentation for behavioral targeting
• Virtual test drive video platform (includes filming and production)
• First ever clickable video product
• Pure video for digital (filmed by Jumpstart)
• Custom launch packages
• Sales event/incentive packages
• Offline extensions including print (Hachette) and Cable (Vehix/Comcast)

What types of ad units do you sell?

• Homepage dropdown and peel-back
• NADAguides.com Homepage Flash Header (integrated with NADA logo)
• Category spotlight units
• IAB Standard units (300x250, 160x600, 728x90)
• Regional Dealer Association dedicated unit

What benefits can you deliver the properties you work with?

• Rich automotive brands -- we work with every major manufacturer that sells cars in the U.S.
• New automotive properties in the market (HybridCars.com, CarGurus), along with long-standing partners (NADAguides, Car & Driver, Vehix)
• Differentiators among each publisher -- each brings a unique content element
• Flexibility to new ad units and beta programs
• Creative production by in-house team at Jumpstart (Labs)
• Tried and true product strategy tested over many years of in-market selling
• Centralized ad serving
• Work with all tiers of auto advertisers -- from dealers to parts companies to manufacturer
• Similar ad units across family of publishers

What types of advertisers do you work with?

• Tier 1 Auto -- national manufacturers
• Tier 2 Auto -- regional dealer associations
• Tier 3 Auto -- mega dealers and large dealer groups
• Allied and aftermarket
• Enthusiast-minded advertisers

How do advertisers know where their ads are showing up? Detailed measurement and reporting

How can you slice up your network?

• In-market vs. Influencer
• Low funnel vs. mid-funnel vs. upper funnel shoppers
• Video/rich content
• Any way the client wishes

How does your company differ from competitors? 

• Rep firm versus network -- we know who are publishers and truly care about their business
• A unique family of branded automotive publishers
• Publisher agreements are long-term and exclusive -- not an arbitrage network
• Commitment to creativity and innovation
• Unquestioned market and thought leadership in the automotive advertising industry
• All-star team of employees (Ford Motor Media, Digitas, JWT, Carat Fusion, RPA, etc.)
• True outside perspective on the business (unique position between automotive publishers and clients)
• Performance based -- measured by specific success metrics by advertisers and publishers
• Provide unique added value marketing services (creative production and consulting, event marketing)