Jumpstart Automotive Media
Website(s):
http://www.jumpstartautomotive.com/
http://www.thinkdigital08.com/
http://www.jumpstartlabs.com/ (soon to launch)
Target audience:
In-market automotive shoppers
Automotive influencers and enthusiasts
Allied/Aftermarket customers (finance, insurance, parts, etc.)
Name of targeting product: AutoPath and BehaviorPath
What types of properties do you work with:
- In-market automotive publishers
- Automotive enthusiast publishers
- More than 5,000 distribution partners (extension of in-market audience reach via behavioral targeting)
What types of targeting can you do:
- Category (SUV, Hybrid, Sedan, etc.)
- Make
- Model
- Behavioral
- Geo (Zip, DMA, etc.)
- Demo
What types of special advertising products or campaigns can you produce for advertisers:
What types of ad units do you sell?
- Homepage dropdown and peel-back
- NADAguides.com Homepage Flash Header (integrated with NADA logo)
- Category spotlight units
- IAB Standard units (300x250, 160x600, 728x90)
- Regional Dealer Association dedicated unit
What benefits can you deliver the properties you work with?
- Rich automotive brands -- we work with every major manufacturer that sells cars in the U.S.
- New automotive properties in the market (HybridCars.com, CarGurus), along with long-standing partners (NADAguides, Car & Driver, Vehix)
- Differentiators among each publisher -- each brings a unique content element
- Flexibility to new ad units and beta programs
- Creative production by in-house team at Jumpstart (Labs)
- Tried and true product strategy tested over many years of in-market selling
- Centralized ad serving
- Work with all tiers of auto advertisers -- from dealers to parts companies to manufacturer
- Similar ad units across family of publishers
What types of advertisers do you work with?
- Tier 1 Auto -- national manufacturers
- Tier 2 Auto -- regional dealer associations
- Tier 3 Auto -- mega dealers and large dealer groups
- Allied and aftermarket
- Enthusiast-minded advertisers
How do advertisers know where their ads are showing up? Detailed measurement and reporting
How can you slice up your network?
- In-market vs. Influencer
- Low funnel vs. mid-funnel vs. upper funnel shoppers
- Video/rich content
- Any way the client wishes
How does your company differ from competitors?
- Rep firm versus network -- we know who are publishers and truly care about their business
- A unique family of branded automotive publishers
- Publisher agreements are long-term and exclusive -- not an arbitrage network
- Commitment to creativity and innovation
- Unquestioned market and thought leadership in the automotive advertising industry
- All-star team of employees (Ford Motor Media, Digitas, JWT, Carat Fusion, RPA, etc.)
- True outside perspective on the business (unique position between automotive publishers and clients)
- Performance based -- measured by specific success metrics by advertisers and publishers
- Provide unique added value marketing services (creative production and consulting, event marketing)
