Website: http://www.netshelter.net/
Target audience:
B2B: Business IT Decision Makers, Technology Buyers, IT Professionals, Mobile Professionals
B2C: Consumer Electronics Buyers, Tech Enthusiasts, Hardcore Gamers
What types of properties do you work with? The top voices in the technology industry; sites with high editorial standards.
- comScore 100 branded technology properties (Similar audience to CNET, PC World, PC Mag, Gizmodo, Engadget), such as: Geek.com, TheInquirer.net (VNU Media), Bytes.com, PhoneScoop.com, TecheBlog
- Highly targeted niche content site with high concentration of very specific tech audiences, such as: WindowNetworking.com, WindowSecurity.com, LaptopLogic.com, eHomeUpgrade.com
What types of targeting can you do? Contextual, demographic, behavioral, all standard ad server targeting (e.g., geo, time of day, etc)
What types of special advertising products or campaigns can you produce for advertisers? Custom publishing programs that enable marketers to manage the entire technology buying cycle: consideration, evaluation and purchase. Business solution centers, resource centers, sponsored stores, brand discussion forums, etc. For example: the CES 08 BlackBerry(RIM) campaign ran on PhoneScoop. NetShelter developed the microsite and designed fixed ad placements to drive traffic to the BlackBerry microsite and showcase their entire product line plus pull reviews on every single product they carry from phonescoop.com. The program produced exceptional results both in terms of sales as well as audience engagement and CTR metrics. We're currently running another B2B-focused program for HP.
What types of ad units do you sell? Ad units designed for brand advertisers to achieve high engagement metrics. High-impact rich media units, "welcome" ads, floaters, skins, sponsorship/custom placements, homepage takeovers, roadblocks and pre-roll video
What benefits can you deliver the properties you work with? We act as a record label for many top independent artists. We pour resources into growing their media businesses and helping them on the business side of how to scale up their editorial focus in order to build profitable media companies.
What types of advertisers do you work with? Fortune 500 technology brands globally -- Microsoft, HP, Dell, Intel, IBM
How do advertisers know where their ads are showing up? Similar to how they know where their ads are running when they buy from CNET, IDG, Ziff Davis. They pick ad placements that they desire and reserve it through our seasoned sales team who have a combined 50+ years of technology publishing experience.
How can you slice up your network? Five major media groups
- IT Management
- Consumer Electronics
- Mobile
- Developer
- Games
How does your company differ from competitors? NetShelter Technology Media is now the second largest in reaching technology audiences, according to comScore. We are only second to CNET, having surpassed IDG, Ziff Davis, CMP, Wired, Yahoo Tech and SourceForge. We compete with traditional technology media companies and portals. In 1999-2000 there were five major "destination" technology sites and portals that reached the majority of tech audiences online. As search engines and social media created a much more fragmented media landscape where content and audiences are increasingly fragmented, the destinations are only reaching a decreasing 35 percent or less of all tech audiences online. The growing 65 percent are spending time narrowing down purchasing decisions on the mid- and long-tail content sites where traditional media and old destination sites can't reach.
We offer brand marketers custom publishing programs that manage the entire technology buying cycle. They now can reach the growing 65 percent fragmented online tech audiences with highly engaging branding campaigns at scales that traditional media was able to offer them through magazines and TV only.
NetShelter Technology Media reaches 30 million uniques globally, according to comScore. We rank No. 1 or 2 in nearly every key tech audience composition.