Website: http://www.socialmedia.com/
Target audience: SocialMedia Networks reaches more than 15 million unique users each month across Facebook, MySpace and Bebo. Our audience is comprised primarily of young adults, age 18-34 with a slight female skew.
Name of targeting product:
The SocialMedia Advertising Platform powers our proprietary ad serving technology, which delivers targeted ads by geographic, demographic and appographic dimensions. The advertising products we sell include text and display ads along with SocialMedia Ads and applications than an advertiser can sponsor or customize to fulfill its needs.
What types of properties do you work with? SocialMedia monetizes traffic from applications that run within social networks such as Facebook, MySpace and Bebo.
What types of targeting can you do? Our proprietary ad serving technology delivers over 3 billion ads per month, targeting audiences by geographic, demographic and appographic dimensions (based on applications), in addition to being able to deliver traffic by individual social network.
What types of special advertising products or campaigns can you produce for advertisers? We deliver a unique offering for advertisers by coupling the large, targeted reach of our network with custom applications consumers interact with. More than 5,000 apps exist within our network from more than 700 developers. We have tight relationships with the application developer community and can create any type of application for advertisers. Once an advertiser creates a custom app, you need to drive traffic into it, and this traffic is acquired through our network. We tightly couple the traffic acquisition with the consumer's application experience.
What types of ad units do you sell? Standard IAB units are available for banners and large rectangles, extended text ads, as well as sponsorships within high volume applications.
What benefits can you deliver to the properties you work with?We deliver three benefits to developers of applications. First, we allow developers to monetize their application traffic by running ads from our network. Second, we allow developers to measure results trough our analytics. And third, developers can market their applications on our network, purchasing traffic to "prime the pump" so the app can establish seed traffic that will hopefully lead into viral growth.
What types of advertisers do you work with?SocialMedia has placed ads on behalf of hundreds advertisers, including large brand and performance-based advertisers within social applications. We currently deliver more than 3 billion ads per month.
How do advertisers know where their ads are showing up? Our online reporting provides advertisers with impression, click and conversion metrics for each ad unit.
How can you slice up your network? We can segment inventory by network, geographic, demographic, and even appographic criteria. Appographic segmentation is the ability to target impressions to specific groups of applications that fulfill the advertiser's needs.
How does your company differ from competitors? SocialMedia Networks is the first company solely focused on advertising within social media. We are the first social application network. Offering a variety of advertising units, measurements and targeting options, the SocialMedia Ad Platform is able to satisfy a broad spectrum of marketing needs, from stringent CPA requirements of performance based advertisers to impression and engagement metrics for brand advertisers.
SocialMedia Networks is the first to work with Facebook application analytics, and thee first social media advertising network with enabled ad serving technology.
Deeply embed in the developer community, SocialMedia connects advertisers with social media application audiences, delivering effective advertising results for both brand and performance marketers.