Website: http://www.traveladnetwork.com/
Target audience:
Affluent, passionate, engaged travel planners
35-54 age group constitutes 55% of the TAN audience
- 32% have a household income of $100k+
- 52% are female
- 33% are couples and singles (HH Size 1&2)
- 67% are families (HH Size 3&5)
- 26% hold a graduate degree
Name of targeting product: One of our core competencies is targeting ads based on a user's origin and destination, whether that is expressed through their selection of a site, navigation within a site or through their behaviors online. Travel advertising is all about where a user is going. Targeting advertising to people who are reading about a destination that the advertiser serves (as opposed to one where they do not offer a service) avoids wasted media and makes our media many times more targeted and effective than our competition.
Destination targeting is also helpful for targeting the demographic and psychographics of non-endemic advertiser. Daytona Beach draws a completely different demographic and psychographic than Disney World, for example.
What types of properties do you work with? We represent Premium Travel Planning Properties like Lonely Planet & Rand McNall,y as well as selected niche sites from the long tail of travel websites. Examples include: EuropeForVisitors.com, HotelsByCity, Viator and many more. We have 50 properties in the network in total.
What types of targeting can you do?
Destination Targeting (above)
- Behavioral targeting
- Re-targeting
- Pixel Conversion Tracking
- Location or IP address
- Day/ Day part or time
- Frequency of visit
What types of special advertising products or campaigns can you produce for advertisers?
- Fare Search Referrals for airlines
- Integrated Hotel Listing products for Hotel Advertisers
- Driving Direction Sponsorships
- Pre-Roll Video
- Integrated Destination Spotlight Sponsorships
- Integrated Email Placements
- Front Page integrated Placements
- Customized Mini-Sites
- Social Media Sponsorships
What types of ad units do you sell?
- 728x90, 300x250, 120x600, 160x600 & 468x60
- Pre-roll video
- Integrated ads
- Expanding units
- Textlinks
- Integrated Booking Widgets
What benefits can you deliver the properties you work with? For publishers we deliver quality ads from household name advertisers, full-service ad sales representation from sales to development to ad delivery to collection and billing and strongly competitive CPMs.
What types of advertisers do you work with? We accept travel and non-travel advertising. Advertisers seeking affluent, engaged audiences of passionate travelers. Our leading category is travel (including tourism boards), followed by financial services, media, telecom and consumer packaged goods.
How do advertisers know where their ads are showing up? They can find the ads on the sites where they ordered them. We are not a blind network. We also send them screenshots.
How can you slice up your network?
- By Sub-vertical (air, hotel, rental car, cruise, skiing, beach)
- By Destination (international, domestic)
- By Booking Stage (research or shopping)
- By Audience Demographics (using comScore)
How does your company differ from competitors?
Online Advertising (general)
- We have the largest audience of people planning the best two weeks of their year
- We have better demographics (higher household income, etc.)
- We rep our sites exclusively and provide site-specific reporting
- We provide customized, integrated placements and
- Best of breed account management
In Travel
- We have more reach than any other travel planning audience online
- We're No. 5 in reach for all travel
- We have more Early Stage Travel Planners than all the audiences that are larger (Expedia, Travelocity, Orbitz, etc.)
- We have a critical mass of targetable inventory for all destinations and even route targeting
- We offer integrated ad products designed just for travel advertisers (like hotels, airlines, etc.)
In a nutshell -- we know travel better than any other media outlet and we know media better than any other travel outlet.