VERTICALS: AUTOS
Published: April 30, 2008
Inside the GM digital bombshell
 

GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.

Creative Showcase: Saatchi & Saatchi shows the promise of more energy efficient automobiles with a Toyota minisite that demonstrates the good reasons its community has for going hybrid.