Break
URL
http://break.com/
Date founded
June 1998
Target audience
18-34-year-old males
Key competitors
Heavy and SpikeTV
Online video niche
Break.com hosts user-generated content, exclusive content (Record Breakers, Dax Shepard's Bro Search, Kimbo Slice's What Would Kimbo Do?) and prosumer content. Other properties -- Holy Taco, Cage Potato, Chickipedia and Wall Street Fighter -- host editorial and/or user-generated content.
Distinguishing features
Break.com specializes in the young male demographic with more than 35 million viewers each month. Break Media, Break.com's parent company, provides a wide range of content to this hard-to-reach demographic through its four sister sites, as well as on Break.com itself. Break ranked 10th among top U.S. online video properties in a November comScore ranking, with half a percent of the entire domestic video market. The only startup on November's comScore rankings and facing giants such as Google, Yahoo and MSN sites, Break boasted 47 million video views that month.
Types of ad campaigns
Break Media offers customizable campaigns across a variety of ad formats including Flash overlays, pre-roll, in-video bugs and companion units. The company provides advertisers an opportunity to target different niches and psychographics across its many sites. Advertisers can also choose from custom sponsorship opportunities, such as homepage programs, custom content integration and product placements.
Current or previous advertisers include:
Verizon, Burger King, Universal, Honda, Sony Pictures, Disney, HBO and Lionsgate
FYI
In January, Break Media announced the Break Men's Ad Network, which consists of 45 sites that focus on gaming, finance, comedy and sports. Break reports at least 150,000 visitors per month on each site, all of which also target younger males. The sites include Fretplay, LifeOnTop, The Bachelor Guy, BubbleBox and MMOABC.
