URL
http://www.mydamnchannel.com/

Date launched
July 2007

Target audience
Young-ish web surfers, skewing slightly male

Key competitors
FunnyorDie, 60 Frames

Online video niche
My Damn Channel bills itself as "an entertainment studio and new media platform created to empower artists to co-produce, distribute and monetize original, episodic video content."

Distinguishing features
The company relies on onsite ads for revenue and also licenses its original content for consumption on other websites, mobile, video-on-demand and DVD.

Types of ad campaigns
My Damn Channel offers banner ads, pre- and post-roll video, product placement and content integration. Advertisers can specify where they want their messages to appear. The company also accommodates custom campaigns.

Current or previous advertisers include:
Audible, Rykodisc, Match

FYI
My Damn Channel was founded by Rob Barnett, a former MTV and VH1 executive who more recently worked as an executive at CBS Radio. At the company's launch last year, Barnett announced My Damn Channel's first syndication partner -- YouTube.