60 Frames
URL
http://www.60frames.com/
Date launched
January 2008
Target audience
60 Frames distributes its content across a variety of sites, making its target audience the entire population of internet users.
Key competitors
With its programming covering multiple genres, 60 Frames competes with all other sites that offer original comedies, thrillers and dramas.
Online video niche
60 Frames works with professional content creators with experience in film, television and new media programming. The company maintains its own website but primarily distributes content through a syndication network of video sharing, social networking and P2P sites.
Distinguishing features
The company prides itself on the quantity and quality of original content, specifically the more than 50 original series it produced this year. 60 Frames spends more time than many other video companies on developing both strategic partners and brand relationships.
Types of ad campaigns
Marketers interested in working with 60 Frames can choose to advertise across myriad portals, social networks and video-sharing sites with which the company partners. Projects range from individual episodes to series-wide advertising in the form of 5-15-second video ads with pre-, mid- or post-roll placement, customized website sponsorships and product placement opportunities.
Current or previous advertisers include:
Varies by partner site
FYI
The 60 Frames distribution network includes Bebo, blip.tv, Break, Dailymotion, Heavy, iTunes, Joost, MySpaceTV, Veoh, Vuze and YouTube.
Leah Messinger is a freelance writer.
