MINI Cooper

Early in 2007, MINI Cooper executed one of the most entertaining and creative campaigns that Ad Infuse saw across its network. By using mobile to complement its online webisode campaign called Hammer & Coop, BMW brand MINI Cooper was able to reinforce its campaign messages and reach the mobile public with entertaining, branded content. MINI took advantage of the rich format of mobile video and made the content available on Versaly's FastLane, a channel on Sprint TV's Lifestyle segment, and it also made a video podcast available with content publisher Mondo Media. This BMW MINI campaign was also awarded the "Mobile Campaign of the Year" by advertising agency Butler, Shine, Stern and Partners and continues to be an example of the possibilities of mobile in multi-format campaigns.

CoverGirl
CoverGirl Cosmetics leveraged one of mobile's most important capabilities: targeting. The campaign's goal was to reach Hispanic and other females in the narrow age range of 18 to 24, in order to generate increased brand awareness for some of its specific product lines. This campaign successfully deployed WAP display ads across content partners on the Ad Infuse network that were targeted specifically to reach its young, female audience. In doing so, Ad Infuse was able to assist Brand In Hand in executing a campaign that would be ranked in the top third of all CoverGirl initiatives in 2007.