We've established that moms talk a lot, but what exactly are they talking about? A lot more than sippy cups and diapers. Half or more of all moms surveyed reported having at least one conversation per day about technology, financial services, health care, food/dining, media/entertainment, packaged goods, shopping and retail experiences. In fact, the majority of the most talked about brands listed in the study are not children's brands but rather big box retailers, consumer electronics and soft drink brands.

It's not surprising to find Target and Wal-Mart atop the list, and of course Pampers and Gerber as well. But it is interesting to see so much talk about telecom brands. The prominence of these brands, along with Apple, demonstrates the wide variety of things moms are discussing.