Remain competitive
With the widespread adoption of technologies like AJAX, consumers are getting accustomed to more powerful and responsive websites where content fades, updates dynamically and responds to their input instead of the old pattern of click-refresh, click-refresh.
To remain competitive, marketers must be prepared to use advanced technology to deliver enhanced interfaces and experiences to their customers. Presenting customers with more immersive and interactive web interfaces can elicit excitement, loyalty and plenty of referred traffic. Conversely, sites that are frustrating to use and slow to render lead to customer dissatisfaction, site abandonment and significant loss in overall sales.
In this article, we'll explore new interaction techniques that can take your online marketing efforts to the next level. Keep in mind that just because you implement these doesn't necessarily mean that people will flock to your site in admiration. Many of these techniques can be used in subtle ways to iteratively improve an existing design, and it's important to target specific areas of the site that will benefit the most from increased interaction and experiment with the solutions below. As always, usability testing is the only way to verify the design is successful.
