Carousel
A carousel enables you to feature plenty of content in a small space. Pictures are often used in a carousel, but recipes, new blurbs, or categories of links are all appropriate. Amazon.com uses a carousel to feature personalized product recommendations. By using the paddles on the side, customers can browse from side-to-side to what they want to focus on.
Keep in mind that many visitors may not ever see the items that are out of view, so don't use this space for critical information. A subtle sliding animation can help customers understand the widget, as well as give them a peek at the items to the side of the current view.
Does your site have a large set of content to show but not enough space to show all items at once? If so, this is a natural place where a carousel can be used to create a unique experience.
