Banner and text ad networks are popular in our industry because they enable media buyers to save time, maximize their buy's yield when optimization is available and generate the reach and frequency that their clients seek. Can video networks provide the same benefits?

ZVUE recently launched its "Popsauce network," an entertainment network featuring a blend of user-generated content and licensed professional media, including professionally developed content from the likes of Sony BMG, Showtime, Warner Music and National Lampoon. As the sole owner and operator of its network, ZVUE can create branding programs geared toward the media buyer and advertiser who want to reach the video-consuming 18-34 male audience.

"Through working with our network partners from automotive, entertainment, retail and telecommunications verticals, we've learned a lot about how to reach and speak differently to this highly influential audience with video," Jeff Oscodar, CEO of ZVUE, says.

Like traditional networks, video networks like Popsauce give media buyers one place to shop to target their ads to a specific age group or market segment on a variety of sites. What is different, Oscodar says, is the greater impact video advertising has on the consumer.

"Our advertisers already know who they will reach when they use our network, but the video ad model we use increases the likelihood that consumers who respond to their ads are interested," Oscodar says. "Brands can serve video ads to an audience of influencers on the Popsauce network against any video content and not worry about having their ads appear next to the wrong content."