5 ways to ruin your industry reputation

Sean,

Well said. Companies need to spend more time training and retaining there sales teams.

As a publisher, we continue to stress the importance on Positively Outstanding Service & Treatment. In order to succeed the #1 thing we need to do is listen to our customers!

Thank you for your insights.

Hello,

I am so empressed by the comments of the Author Sean Cheyney that even if you have made mistakes before, But as long you maintain your integrity and ethics to rebuild yourself a better and stronger way, that is amazing, never to give up, continue to walk until you get there.

Very positive notes.

Thank you,

ZP

Adam,
Excellent points. It's easy to forget that job candidates are interviewing you as much as you are interviewing them. The same tactics that I use as a hiring manager I'm sure are being used to some degree by the people that I'm hiring.

Sean

Don't forget about personal reputation as it comes to working with/for people. If you don't honor your word when you manage someone that information travels fast. It's a sure fire way to have top talent look the other way.

Adam

Great article! As a personal branding strategist I continually talk about the value of your personal reputation to your business and career. Everything you do should be analysed to ensure that it enhances your reputation in the long term. Don't get caught up in short-term gain at the risk of long term loss. I think everyone should live by the 'first do no harm' principle. Act ethically and authentically everyday and the rest will follow.

Hi Sean,

I thought this was a great article and a topic that rarely if ever is addressed publicly. Valuable advice! Bravo!

-- Denise

Thanks John. I appreciate your supportive comments. You and everyone at your agency have always been a stellar example of how to do things the right way and your continued success is proof positive.

should be must reading for all entry level people at brands, agencies and publishers. Sean, as usual, you drive points home in a smart and engaging way

i have already sent this to several agency and publisher people with a note to go over in meetings, valuable stuff

and sent to everyone in our office and during our weekly staff meeting, will discuss!

should be must reading for all entry level people at brands, agencies and publishers. Sean, as usual, you drive points home in a smart and engaging way

i have already sent this to several agency and publisher people with a note to go over in meetings, valuable stuff

and sent to everyone in our office and during our weekly staff meeting, will discuss!

Mr Cheyney, well said sir, lesson in business ethics, let's also include personal lives. Those that throw stones, eventually end up bruised themselves.

Kip, Thanks for pointing that one out. You're right on the money. At least 2-3 times per week I get an introduction email from someone that includes an attachment so big that it clogs my inbox. The result is an immediate delete of future emails and voice mails from those people.

Steve, I couldn't agree more with your assessment. Partnership is about the long term.

And don't send attachments or use email to introduce yourself. To me, email is still very impersonal. A phone call always is best, and when you call ask if the person on the other end has 3-5 minutes to talk. If not now, set up a time later and then ask PERMISSION to send an email. When I was in PR, the rule of thumb when calling a reporter was to always ask how they like to get information from your company, and respect deadlines.

RIGHT ON! I think if more people pay close attention to these key insights, we'll all be much better off. Doing the right "things” will earn trust and respect, doing the wrong "things” will lose you respect and business. These key qualities make up great partnerships, and great partnerships usually make for good business.