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The ROI of quality swag
July 02, 2008
Swimming in swag

In an increasingly digital world, sometimes it takes something physically tangible to push your business goals further. Take a look at these examples of swag success, along with some cautionary tales.

We've all got them: desk organizers filled with logo-inscribed pens, junk drawers overflowing with branded key chains and many other types of promotional items known as swag. Some of us seek out these goodies at tradeshows and other conferences, while others hope to avoid yet another industry gift.

Regardless of swag preferences, there is no denying it's big business. In fact, spending on business-to-business promotional marketing alone reached $44.76 billion in 2007, a jump of 4 percent over the previous year, according to PROMO magazine, which tracks promotional marketing.

But how do marketers at interactive companies figure out which types of swag will stick for their audience? The truth is, promotional marketing remains an unperfected art. But a few recent campaigns undertaken by tech businesses have achieved remarkable, measurable and sometimes astounding success.


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ad:tech San Francisco

April 19 - 21, 2010 | San Francisco, California

ad:tech San Francisco

KEYNOTE SPEAKER

David Baker David Baker, VP, CRM-eCRM Solutions
Razorfish


EXHIBITORS

FOX NetworksFOX Networks

PlentyOfFishPlentyOfFish

LyrisLyris

NielsenNielsen

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Agency Summit

May 16-19, 2010, 2010 | Austin, Texas

iMedia Brand Summit

KEYNOTE SPEAKER

Lisa Donahue Lisa Donahue, CEO, Starcom USA


 
PAST ATTENDEES INCLUDE

RazorfishMedia Director

StarcomDigital Director, Coca Cola

AKQAGroup Media Director

DeutschVP, Digital Media Director

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