AccuQuote is a term-life insurance provider.

Site recommendations for the company to improve SEO, general optimization, layout, call to action and site stickiness include:

• Creating a unique selling proposition that sets it apart from the competition

• Posting helpful informational documents on the home page such as:

• Five things you MUST know before purchasing term life insurance
• Top 10 tips for first-time purchasers of life insurance
• Top five tips for purchasing life insurance online

• Implementing an internal search bar to enhance the visitors' overall experience with the website. It would enable them to quickly locate sought-after information and provide the company with website analytics by tracking visitors' keywords when they utilize this function. The information could tell AccuQuote if these terms have enough daily and monthly search volume to warrant building out additional pages optimized for these keyword phrases. Taking this course of action would enhance the overall SEO value of the website (enabling it to rank better naturally for industry-related terms) and help drive more qualified traffic to it, thereby resulting in more monthly conversions.

• Adding a link from the FAQ section of the site to the home page. Answering your most frequently asked questions would educate visitors and improves their chances of doing business with the company. Moreover, it would lessen the risk of them leaving the site.

• Converting the navigation bar written in JavaScript (which is not read by search engines) into keyword-rich text-based navigation (which they do read).

• Optimizing unique individualized page titles with targeted keyword phrases that generate more monthly searches.

• Having new and updated meta-keywords and descriptions mirror one another.

• Enhancing meta-tags to target only one-two keyword phrases.

• Naming URLs so that they all contain primary keyword phrases for improved search engine visibility and user readability.

• Creating ALT tags that are SEO-friendly with searchable terms.

• Including primary keyword phrases in unlikely locations, such as image file names.

• e.g., the logo is named as "http://www.accuquote.com/images/b/logo-white.gif"
• To make this filename SEO-friendly, I'd suggest changing the name to "http://www.accuquote.com/images/term-life-insurance.gif"

• Implementing a canonical 301 redirect so that all traffic points to http://www.accuquote.com/ to avoid penalties from search engines for duplicate content.