The Execu-Search Group is a professional recruitment and temporary staffing company. Tracking visitors' entries, via web analytical software/tool Omniture, to and exits from the site reveals some interesting data. First, visitors are exiting the site extremely quickly, leading to the conclusion that it lacks enough viable content to maintain their interest. Also, nearly half of the visitors (47 percent) enter through the Job Detail page rather than the home page, and then exit at a rate that greatly exceeds the standard. Therefore, the following tactics are recommended to increase website stickiness, improve page views, navigation and overall website visibility:

• Add drop-down navigation to the home page to greatly increase ease of navigation to the popular Job Detail page.

• Enhance the home page by increasing relevant copy and internal linking.

• Optimize existing pages with under-utilized, highly searched relevant keywords to generate more traffic and leads.

• Launch a PR campaign based on Execu-Search poll results to drive more traffic and get industry-related websites with a high Google Page Rank to link back to the site, since it has been indexed by Google but lacks external links.

• Move the "Contact Us" link, which performs well, to the header on every page to increase accessibility, creating a better experience for customers to prompt their return.

• Implement a canonical 301 re-direct so that all traffic points to http://www.execu-search.com/ to avoid penalties for duplicate content.

• Repair broken links

• Update the dated flash animation on the home page on a regular basis to improve website credibility.