iMedia Connection is a trade publisher and event producer serving the interactive media and the marketing industries.

Site recommendations to address areas of concern to improve SEO, general optimization and overall website experience include:

• Converting the navigation bar written in JavaScript (which is not read by the search engines) into keyword-rich text-based navigation.

• Determining top relevant keywords to be targeted in the optimization process through keyword research.*

• Creating and implementing new unique page titles selected through extensive keyword research and targeting one-two relating terms per page.*

• Implementing new and updated Meta keywords/descriptions that mirror one another, so that every page containing unique Meta tags specifically targets the chosen keyword phrases there.*

• Ensuring that all article pages have URLs with keyword phrases.

• Revising H1 current tags to target the primary chosen keywords, using them only once on each page rather than multiple times.

• Updating pages to include H2 tags for each article represented.

• Having SEO copywriters create additional keyword-rich optimized content to further improve the consistency among the page title, meta-description, meta-keywords and Header tags (H1, H2).

• Configuring redirect from the following: http://imediaconnection.com/ to http://www.imediaconnection.com/ using a 301 permanent redirect. The value from both internal and inbound links would thus be credited to a single URL: http://www.imediaconnection.com/

• Generating an XML sitemap, since sitemaps provide a way for websites to specify what pages within the site should be indexed and what new content has been added. Once created, the site would be submitted to Google and Yahoo. The XML sitemap allows webmasters to include additional information about each URL: when it was last updated, how often it changes and how important it is in relation to other URLs on the site. This allows search engines to crawl the site more intelligently.*

*Editor's note: These recommended enhancements to iMedia have recently been made or were already in progress as of the publication date.

All of these techniques make websites user-friendly with effective navigation, clear visual design, proper search functionality, hyperlinks, page titles and headings. And that spells increased, qualified traffic.

Andrew Hazen is founder/CEO of PRIME Visibility, a PV Media Group company.