MEDIA PLANNING & BUYING: IN FOCUS
Published: July 16, 2008
5 ways to boost your industry reputation
 
Be a sponge

In addition to seeking out mentors, take advantage of the fact that anything you want to learn is right at your fingertips. I've always believed strongly that learning is a lifelong process that kicks into higher gear once you're done with formal schooling. What's ironic is that so few people in our industry take advantage of the tools that are part of our industry.

One of the biggest accelerators of my industry knowledge over the past few years has been the proliferation of blogs. Not only have I found an unbelievable source of great information on a daily basis, but RSS feeds have completely replaced the email newsletters I used to receive. At the same time, this more efficient delivery method has allowed me to consume more information in less time.

Do you have a commute longer than 10 minutes? If so, turn your walk, car or train ride into a learning annex. If you look on my iPod right now, it's filled with business and marketing audio books and podcasts. I have a 45-minute commute each way to the office, and I love it! I'm able to listen to everything from iMedia Summit sessions and interviews with top interactive industry moguls to audio books by great authors like Seth Godin, Malcolm Gladwell, Jack Welch, and more.

Do yourself a favor and get an Audible.com membership, as well as subscribe to all of the podcasts (they are free) relevant to your business that you can get your hands on. Listen during your commute, airplane trips and when exercising. My wife made fun of me a couple of years ago because when we ran our last marathon together, I was listening to Joseph Jaffe's podcasts and panels from iMedia Summits and ad:tech while she was listening to music. My feeling was that if I had to run for five hours, I might as well capitalize on captivated learning time as well as take my mind off the pain.

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