By leveraging streaming video feeds, you can connect with viewers and transport them to the places they wish they could be.

If you have an office manager who, in a neurotic attempt to keep company secrets strictly confidential, demands that everyone speak in a dead language, you know that the Latin phrase "Inter Nos" doesn't mean "internet" but rather translates to "between us." That said, "Inter Nos" is a pretty spot on way to describe the World Wide Web.

The internet is on our desks, in our palms, at the bodega downstairs and in our living rooms connecting everyone. It literally fills the space between us. So how can marketers and agencies, arguably the people most interested in tapping into these connections, use this space to spend time with the right people and make them aware of the solutions they produce and provide?

Shorten the space between us
It's a known medical fact that many people can't be in two places at once (though attempts are made with Blackberries, iPhones, Twitter, etc.). It's also known that most of the time, people aren't in the one place they most want to be. But marketers can now remedy that problem: They can use digital video to live stream content from anywhere in the world directly to the people who want to watch it, wherever those people are.

Sure, it's a virtual experience, but by live streaming content through in-page video players and targeting those players to relevant eyeballs, marketers can figuratively take their audience away from a compendium of Excel documents (all written in Nottoway, the language of the Iroquois) and transplant them to the front row of a Radiohead concert.

Nothing is as captivating as an event unfolding live before your eyes, and now the audience can be anywhere.

I can show you the world
Even in a world where those moments "you had to be there" for are overwhelmingly captured and posted on video aggregator sites and social network profiles, a live event carries one thing with it that a pre-recorded event doesn't: the notion that anything can happen.

This is what keeps people glued to live events. It's the secret sauce behind reality television. It's what keeps radio alive. It's the fulfillment of the question, "Don't you want to be the first person to know what happens next?"

For the release of "The Number 23," New Line set up cameras at a bar near Washington and invited users to make confessions to a camera that was connected to video banners on entertainment sites. Bar patrons confessed their death wishes, their celebrity crushes (that often bordered on stalker behavior) and their dislike for certain friends and co-workers. Rather than offering more promotional content, New Line created content that was hard not to watch. In an article about the campaign, The New York Times remarked that, "This is the closest the internet has come to replicating television."

For the Oscar's last year, ABC streamed the red carpet goings-on directly into targeted video banners on pop culture sites. As a pre-pre-show, ABC gave online viewers an up-close meet-and-greet with celebrities without requiring them to find a TV or go to a specific URL. They brought the show to their users.

American Express' travel campaign "Around the World" makes use of live video in another compelling and creative way. AMEX set up cameras in Paris, Sydney, London and Honolulu. At any time of the day, users who encountered these live streaming players could get a street-level glimpse of what was going on in any of those cities.

Conclusion
The space between us is vast, but today's communications have made it feel smaller. Watching Burning Man in the Black Rock desert or a polo game in Bridgehampton is a click away for everyone, and marketers can be the means of digital mass transit by streaming coverage of these events directly to the audiences they serve. Best of all, when you give users a free virtual ticket to an event that they can momentarily disappear to and be excited about, you end up taking that trip with them, making it nearly impossible for them not to notice and appreciate you.

Bradley Werner is VP, operations, for Digital Broadcasting Group.