8 secrets for viral gold

Neil Perry
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Video Posted on August 04, 2008

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Prompt payment

The review and decision processes can be lengthy, especially if you take the YouTube route. However, if you are offering prizes or cash for winning videos, payment must be prompt. As amateurs, many videographers are not bankrolled. And the last thing you want is an angry creator blogging about how he hasn't been paid by your company for his or her work. As a general rule of thumb, payment should be delivered within 30 days of announcing the winner(s).

This industry has seen many examples of companies rushing to get into the consumer-generated video game without first developing a strategy. The result of this approach is often damaging to the overall brand. All of these considerations will help you to lay the foundation for a successful campaign.

Neil Perry is acting CEO of XLNTads.

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Michael Brown August 4, 2008 at 3:26 PM

What is of grave concern for me, and eventually this will have to be addressed.

Case in point:
I entered a $100,000 video ad contest along with 1,000 others. I didn't win. Nevertheless, they could use my entry anywhere they want, as long as they want without ANY compensation.

In fact, my ad could do a millions times better than the $100,000 winner, yet I would not see a dime.

For me to devote any serious attention and time to the viral online video market, if they end up liking my work enough to use it, they should pay for it.

These contests will not go on for long before many serious creators band together and say enough is enough.

If they use our work, they pay for our work.

Jonathan Lynch August 4, 2008 at 2:24 PM

I won a video contest from Xlant Ads and it defiantly took longer then 30 days to get paid. I think it's pretty to have a net 30 policy when it comes to payment. The reality of web video is that it's still so new that no one know what will work best when it comes to web marketing using viral video. Also, what will work best tends to change from day to day, week to week and year to year. Being able to stay ahead of changes in the market means being innovative and taking risks.