The review and decision processes can be lengthy, especially if you take the YouTube route. However, if you are offering prizes or cash for winning videos, payment must be prompt. As amateurs, many videographers are not bankrolled. And the last thing you want is an angry creator blogging about how he hasn't been paid by your company for his or her work. As a general rule of thumb, payment should be delivered within 30 days of announcing the winner(s).    

This industry has seen many examples of companies rushing to get into the consumer-generated video game without first developing a strategy. The result of this approach is often damaging to the overall brand. All of these considerations will help you to lay the foundation for a successful campaign.

Neil Perry is acting CEO of XLNTads.